Our SME company specializes in providing high-quality health and wellness products. We aim to enhance our online customer experience by developing a robust e-commerce platform. The project involves integrating headless commerce architecture to improve site speed, personalization features for tailored customer experiences, and a subscription model for repeat purchases. This upgrade will position us competitively in the growing healthcare e-commerce market.
Our target audience includes health-conscious consumers seeking reliable and high-quality wellness products, including supplements, fitness gear, and personal care items.
Our current e-commerce platform lacks the speed, personalization, and engagement features necessary to meet modern consumer expectations, leading to high bounce rates and low conversion.
The market is ready to pay for advanced solutions due to regulatory pressures for transparency in health products and the rising competition in the digital space demanding enhanced user experiences.
Failing to update our e-commerce platform will result in lost revenue, decreased customer satisfaction, and falling behind competitors who already leverage modern commerce solutions.
Current alternatives include basic online stores without integration of personalization or subscription models, which miss out on engaging customers effectively.
Our unique selling proposition lies in creating a seamless, personalized e-commerce experience with advanced features like AR try-on, which few competitors currently offer in the healthcare space.
We plan to utilize social commerce and targeted digital marketing campaigns to attract and retain customers, focusing on creating a community around our products and leveraging influencer partnerships in the health space.