We are a scale-up company in the Adventure & Outdoor Tourism industry looking to develop a robust e-commerce platform that seamlessly combines adventure gear sales with booking capabilities for outdoor experiences. This project aims to leverage headless commerce and personalization to enhance user experience, focusing on social commerce and subscription models to drive engagement. We aim to integrate cutting-edge AR technology for virtual try-ons, ensuring customers can feel confident in their purchases.
Outdoor enthusiasts and adventure seekers looking for a seamless way to purchase gear and book experiences online.
Current platforms separate gear sales from experience bookings, leading to a fragmented user journey. This results in lost sales opportunities and lower customer satisfaction.
Our target audience is highly engaged and willing to pay for solutions that consolidate their shopping and booking processes, driven by the convenience and enhanced user experience.
Failure to solve this problem may lead to lost revenue opportunities, reduced customer loyalty, and an inability to compete with integrated platforms.
Current alternatives include separate platforms for gear sales and experience bookings, which lack the integration needed for a cohesive user experience.
Our platform's unique selling proposition is its seamless integration of gear sales and experience bookings, enhanced by personalization features and AR technology, offering a one-stop solution for adventure enthusiasts.
Our go-to-market strategy includes targeting outdoor communities through social media marketing, influencer partnerships, and content marketing, driving traffic to our platform and converting visitors into loyal customers.