We are a forward-thinking startup in the Fashion & Beauty industry, seeking to create a Progressive Web App (PWA) for a sustainable fashion marketplace. The platform will connect eco-conscious consumers with ethical brands, offering a seamless and engaging shopping experience. The project requires expertise in modern web technologies to ensure a fast, responsive, and immersive user interface.
Eco-conscious consumers who are passionate about sustainable and ethical fashion practices, primarily targeting millennials and Gen Z.
Traditional fashion marketplaces fail to effectively highlight and support sustainable brands, creating a gap for consumers seeking ethical options.
With increasing consumer demand for eco-friendly options and regulatory pressures on sustainability, our target audience is ready to invest in platforms that facilitate access to ethical products.
Failure to address this demand could result in lost opportunities to capture a growing market segment, leading to decreased competitive advantage in the eco-fashion sector.
Current alternatives include general marketplaces with few sustainable options, lacking dedicated features for ethical shopping experiences.
Our platform emphasizes sustainability with features like detailed brand transparency, carbon footprint calculators, and a rewards program for eco-friendly purchases, setting us apart from generic marketplaces.
Our strategy includes leveraging social media campaigns, influencer partnerships within the sustainable fashion community, and collaborations with eco-friendly brands to drive traffic and user engagement.