Our scale-up is seeking a skilled mobile app developer to create a dynamic e-commerce platform incorporating headless commerce architecture, personalization, and AR try-on capabilities. The app will leverage state-of-the-art technologies like Shopify Plus and Algolia to enhance user experience and drive engagement.
Tech-savvy consumers aged 18-35 seeking personalized and interactive online shopping experiences across fashion, beauty, and lifestyle products.
Traditional e-commerce platforms lack the immersive and personalized experiences that modern consumers demand, leading to higher bounce rates and lower conversion.
The target audience values convenience and innovation, making them willing to invest in platforms offering enhanced AR features and personalized services, driven by a desire for unique experiences and time savings.
Failing to modernize our mobile e-commerce platform could result in losing market share to competitors offering more interactive and tailored shopping experiences, ultimately impacting revenue and customer loyalty.
Current alternatives include standard mobile e-commerce platforms that offer basic functionality without the benefits of personalized content and AR experiences, limiting differentiation in a competitive market.
Our platform uniquely combines AR try-on with deep personalization in a singular mobile commerce experience, setting a new standard for user engagement and conversion.
Our go-to-market strategy involves leveraging social media and influencer partnerships to drive app downloads, combined with targeted digital marketing campaigns to reach our tech-savvy audience.