Our scale-up public relations firm seeks to enhance its cloud infrastructure to support agile and responsive PR campaigns. The project involves implementing Infrastructure as Code, leveraging multi-cloud strategies, and boosting observability to ensure seamless execution and monitoring of campaigns. The objective is to adopt industry-leading practices like GitOps and security automation to maintain competitive advantage.
Public relations professionals managing multiple campaigns and requiring robust IT infrastructure to support fast-paced, high-stakes media engagements.
The current infrastructure is not agile enough to support the swift deployment and monitoring of multiple, simultaneous PR campaigns. This lack of agility results in delayed campaign launches and increased risk of system vulnerabilities.
The market is ready to invest due to pressures to maintain competitive advantage, meet growing client demands for faster deployment, and ensure robust security measures in a competitive PR landscape.
Failure to address these infrastructure challenges could result in lost business opportunities, decreased client satisfaction, and a potential competitive disadvantage in the rapidly evolving PR industry.
Current solutions involve manual infrastructure management, which is time-consuming and prone to human error. Competitors are increasingly adopting automation and multi-cloud strategies.
Our approach uniquely combines GitOps with a multi-cloud strategy, enhancing both agility and security, tailored specifically for the dynamic nature of public relations campaigns.
Our go-to-market strategy involves demonstrating the enhanced capabilities through case studies and webinars, leveraging existing relationships with PR firms to showcase the efficiency and security improvements.