Influencer Sentiment Analysis and Engagement Optimization Using AI/ML

High Priority
AI & Machine Learning
Social Media
👁️11806 views
💬637 quotes
$15k - $50k
Timeline: 8-12 weeks

We are seeking a talented AI/ML expert to develop a sophisticated sentiment analysis and engagement optimization tool tailored for the social media and influencer industry. This tool will leverage advanced NLP and computer vision techniques to analyze influencer-generated content, providing insights into audience sentiment, engagement patterns, and content performance. The ultimate goal is to optimize content strategy and enhance influencer engagement, driving improved audience interaction and brand collaboration outcomes.

📋Project Details

As a scale-up company operating at the intersection of AI & Machine Learning and the Social Media & Influencer industry, we are looking to revolutionize how influencers and brands understand and engage their audiences through data-driven insights. Our project aims to develop a cutting-edge sentiment analysis and engagement optimization tool utilizing LLMs, computer vision, and NLP technologies. This tool will employ technologies like OpenAI API, TensorFlow, and Hugging Face to analyze textual and visual content across social media platforms. Key functionalities include: - Sentiment Analysis: Using NLP to assess the emotional tone of influencer content, enabling influencers to adapt their messaging to audience sentiment. - Engagement Prediction: Leveraging predictive analytics to forecast engagement trends based on historical data, allowing for proactive content strategy adjustments. - Content Performance Insights: Computer vision and AutoML techniques to evaluate visual content, offering recommendations for visual improvements. - Real-time Feedback: Integration of Edge AI to provide influencers with instant feedback on content performance as it is published. This project targets influencers and brands keen on optimizing their content strategy to boost engagement and collaboration outcomes. The timeline for this project is 8-12 weeks, with a budget of $15,000 - $50,000. We are seeking a professional with expertise in AI/ML and familiarity with the social media landscape to bring this vision to life.

Requirements

  • Experience with NLP and sentiment analysis
  • Proficiency in TensorFlow or PyTorch
  • Understanding of social media platforms
  • Ability to integrate with OpenAI API
  • Knowledge of influencer marketing

🛠️Skills Required

NLP
Computer Vision
Predictive Analytics
TensorFlow
Hugging Face

📊Business Analysis

🎯Target Audience

Influencers and brands aiming to enhance their social media engagement and collaboration strategies using data-driven insights.

⚠️Problem Statement

Influencers and brands struggle to understand the emotional impact of their content and optimize engagement, leading to missed opportunities for audience connection and brand partnerships.

💰Payment Readiness

Influencers and brands are eager to invest in tools that provide actionable insights for enhancing engagement, driven by the need for competitive advantage and maximizing collaboration opportunities.

🚨Consequences

Failure to address this issue can result in reduced engagement rates, diminished brand partnerships, and a decline in overall influence within the highly competitive social media environment.

🔍Market Alternatives

Current alternatives include manual analysis of engagement metrics, basic sentiment analysis tools, and generic content optimization platforms, none of which offer tailored insights combining sentiment and visual analysis.

Unique Selling Proposition

Our tool uniquely combines sentiment analysis with visual content insights, providing real-time feedback and actionable recommendations tailored for influencers, setting it apart from generic analysis tools.

📈Customer Acquisition Strategy

We will leverage influencer partnerships, targeted digital advertising, and collaborations with brand marketing teams to drive adoption and establish the tool as a must-have resource for optimizing social media strategies.

Project Stats

Posted:July 21, 2025
Budget:$15,000 - $50,000
Timeline:8-12 weeks
Priority:High Priority
👁️Views:11806
💬Quotes:637

Interested in this project?