Develop a headless e-commerce platform for our hardware & electronics business, integrating AR try-on to enhance customer engagement and personalization. This project aims to optimize our online store's performance, improve user experience, and support our subscription model strategy.
Tech-savvy consumers and businesses looking for high-quality electronics with personalized shopping experiences
Current e-commerce platform offers limited engagement tools and lacks personalization, leading to suboptimal customer experience and lower conversion rates.
Customers are increasingly expecting innovative shopping experiences such as AR try-ons; offering these features can justify premium pricing and enhance brand loyalty.
Failure to innovate will result in loss of market share to competitors who offer more engaging and personalized shopping experiences, potentially impacting revenue growth.
Competitors are leveraging platforms like Amazon and eBay with basic AR features, but lack a personalized, end-to-end, brand-specific experience.
The integration of a cutting-edge AR try-on feature, combined with a flexible headless architecture, positions us as a leader in delivering personalized and engaging shopping experiences in the hardware & electronics sector.
Implement targeted digital marketing campaigns across social media and tech forums, leveraging influencers to showcase the AR features and personalized shopping experience.