Our scale-up company seeks a skilled freelancer to develop a headless e-commerce platform tailored for the maritime & marine industry. By integrating advanced technologies like Shopify Plus and Algolia, the platform aims to enhance user experience and streamline the purchase process for marine equipment. This project will harness personalization and social commerce trends to cater to both B2B and B2C markets, offering a seamless and engaging shopping experience.
Our target audience includes both B2C customers such as sailing enthusiasts and B2B clients including marine and shipping companies seeking reliable equipment suppliers.
The current e-commerce solutions do not cater specifically to the unique needs of the maritime & marine industry, lacking personalization, intuitive navigation, and interactive shopping features.
The maritime equipment market is under pressure to modernize due to increasing competition and demand for digital purchasing solutions, making companies ready to invest in advanced e-commerce platforms.
Without a tailored e-commerce solution, we risk losing market share to more digitally adept competitors, decreasing customer engagement and satisfaction.
Existing platforms offer generic solutions that lack the specific features and integrations required by the maritime sector, leading to suboptimal user experiences.
Our platform will provide a unique combination of personalization, social commerce, and subscription models, optimized specifically for the maritime & marine industry.
Our strategy includes digital marketing campaigns targeting maritime forums, partnerships with marine associations, and leveraging social media influencers within the industry to drive awareness and adoption.