Our scale-up company in the Livestock & Dairy industry is seeking to develop a headless e-commerce platform. The goal is to streamline online sales and distribution of dairy products with a focus on personalization and social commerce integration. The project will include the development of a subscription model and AR try-on features to enhance customer experience.
Our target audience consists of tech-savvy consumers who prioritize convenience and personalized shopping experiences. This includes busy professionals, families, and health-conscious individuals seeking quality dairy products delivered to their doorstep.
The current online shopping experience for dairy products is fragmented and lacks personalization, which limits customer satisfaction and reduces potential sales.
There is a strong market willingness to pay for solutions due to the competitive advantage and revenue impact that a seamless e-commerce experience offers. Additionally, consumer demand for online grocery shopping, especially in dairy, is at an all-time high.
Failing to address this issue can lead to lost revenue, diminished customer loyalty, and a significant competitive disadvantage in the rapidly evolving e-commerce landscape.
Currently, competitors offer basic online shopping experiences with limited personalization and engagement features. These alternatives do not fully exploit the potential of subscription models and AR technology.
Our e-commerce platform stands out due to its integration of AR technology for product visualization, personalized shopping experiences, and a user-friendly subscription model that aligns with modern consumer expectations.
Our go-to-market strategy involves targeted digital marketing campaigns, strategic partnerships with influencers in the health and wellness sector, and leveraging social media platforms to boost brand awareness and drive traffic to our new e-commerce site.