Our scale-up restaurant chain seeks to integrate a headless commerce solution to streamline the online ordering experience and incorporate social commerce features. We aim to enhance customer personalization and offer subscription models for meal plans, leveraging the latest in AR try-on technology for menu exploration. This project will position our brand distinctively in the e-commerce landscape.
Our target audience includes tech-savvy diners aged 18-45 who prefer personalized dining experiences and value convenience in ordering high-quality restaurant meals online. This includes frequent diners and subscription model seekers.
Our existing e-commerce setup lacks the flexibility and personalization that modern diners expect, hindering our ability to fully capitalize on online sales and customer engagement opportunities.
Consumers are willing to pay for enhanced dining experiences due to the convenience, personalized options, and exclusive offers that come with our new subscription models and AR features, aligning with current e-commerce trends.
Failure to implement these solutions will result in missed revenue opportunities, decreased customer engagement, and a potential competitive disadvantage as other restaurants enhance their digital presence.
Current alternatives focus on traditional e-commerce platforms with limited personalization and engagement features, lacking the innovative edge needed to meet evolving consumer expectations.
Our unique approach combines headless commerce with AR menu visualization, allowing us to offer a highly personalized and interactive dining experience, unlike standard restaurant e-commerce models.
We plan to utilize targeted social media campaigns and influencer partnerships to boost awareness of our new features, alongside offering exclusive promotions for early adopters of our subscription models.