Our scale-up company is seeking a skilled developer to revamp our farm-to-table e-commerce platform using headless commerce architecture. This project aims to improve the user experience, enhance personalization, and leverage social commerce strategies. By integrating advanced technologies like AR try-on and subscription models, our goal is to create a seamless and engaging shopping experience for consumers who value fresh and local farm produce.
Health-conscious consumers, local farm supporters, and environmentally aware individuals who prioritize fresh, organic produce and value direct from farm transactions.
Our current e-commerce platform lacks the flexibility and advanced features required to meet modern consumer expectations for personalization, social engagement, and immersive shopping experiences.
Consumers are increasingly willing to pay for premium, locally-sourced products due to heightened awareness of health benefits and a desire to support sustainable farming practices.
Failure to upgrade our platform could result in lost sales opportunities, decreased customer satisfaction, and potential erosion of our market position as competitors offer more advanced shopping experiences.
Competitors have begun implementing advanced e-commerce technologies and feature-rich platforms, offering consumers more immersive and convenient shopping experiences.
Our platform uniquely combines direct farm-to-consumer sales with advanced personalization, subscription options, and immersive AR features that enhance shopping convenience and enjoyment.
The go-to-market strategy involves leveraging digital marketing campaigns, social media engagement, and partnerships with local farms to attract health-conscious and environmentally aware consumers, emphasizing the platform's unique features and benefits.