Our company, a mid-sized player in the Coffee & Tea industry, seeks to develop a personalized e-commerce platform to boost online sales and customer engagement. We aim to integrate headless commerce and subscription models, offering a seamless and customized shopping experience for our customers. This initiative will include advanced features like AR try-on for product visualization and social commerce capabilities.
Our target customers are coffee and tea enthusiasts looking for premium products with convenient purchasing options. They value personalized experiences and are often tech-savvy individuals who engage with digital platforms.
Our current online store lacks the personalization and modern e-commerce features that customers expect, leading to lower engagement and conversion rates.
Customers are willing to pay for a seamless and personalized shopping experience that aligns with their preferences, offering convenience and value through subscription models and innovative features like AR try-on.
If the problem isn't addressed, we risk losing market share to competitors with more advanced e-commerce solutions, resulting in lost revenue and diminished brand presence.
Competitors are leveraging advanced e-commerce platforms with personalized shopping experiences and subscription offerings. Without this project, our current platform struggles to provide a competitive edge.
Our unique selling proposition lies in combining premium coffee and tea offerings with an innovative and personalized shopping experience, enhanced by advanced technologies and subscription models.
Our strategy includes leveraging digital marketing campaigns, social media engagement, and influencer partnerships to reach and acquire new customers. We will focus on promoting the unique features of our new platform and its value propositions.