Our SME postal services company seeks to revamp its existing web portal to improve user experience, operational efficiency, and customer engagement. The project involves developing a Progressive Web App (PWA) using modern web development frameworks and technologies, ensuring robust performance and usability. The new portal will support seamless navigation, real-time tracking, and integrated communication channels.
Our target users include individual customers, small business users needing reliable postal services, and e-commerce partners requiring fast, trackable shipments.
Our current web portal is outdated, lacking features crucial for modern postal services, such as real-time tracking and efficient customer communication, leading to reduced customer satisfaction.
Our target audience is ready to pay for solutions due to increasing demand for efficient, trackable, and user-friendly postal services that provide real-time updates and streamlined communication.
Failure to upgrade our web portal will result in lost revenue due to customer attrition, inability to compete with more technologically advanced competitors, and missed opportunities in e-commerce logistics.
Currently, customers often rely on third-party tracking apps or direct contact with customer service. Competitors are advancing with integrated solutions offering superior online experiences.
Our portal's unique selling proposition lies in its seamless integration of real-time tracking and communication features within a PWA, ensuring high performance and accessibility across devices.
We plan to leverage digital marketing campaigns, partnership with e-commerce platforms, and customer referral programs to attract and retain users, highlighting the new portal's advanced features and user-friendly design.