Our SME architecture and design firm is looking to enhance its e-commerce platform by integrating cutting-edge personalization and augmented reality (AR) features. We aim to elevate the customer experience, increase engagement, and boost online sales. The project will involve updating our existing system to a headless commerce architecture, ensuring seamless integration with Shopify Plus or WooCommerce, and incorporating robust AR capabilities for a virtual try-on experience.
Our target customers include architects, interior designers, and end consumers looking for unique design pieces and architectural elements. They value high-quality designs and innovative shopping experiences.
Our current e-commerce platform is outdated, lacking personalized shopping experiences and AR features that are critical for customer engagement and competitive differentiation.
Our target audience is willing to pay for these features due to the increasing demand for personalized and engaging online shopping experiences, which are becoming a standard in the industry.
If not addressed, we risk losing market share to competitors who offer more advanced digital shopping solutions, along with potential declines in online sales and customer satisfaction.
Competitors are increasingly adopting headless commerce and AR technologies to improve customer experience. Platforms like Magento and other custom solutions also offer similar functionalities.
Our platform's unique focus on integrating advanced AR features and highly personalized experiences tailored specifically to the architecture and design industry sets us apart.
We plan to leverage targeted online marketing campaigns and partnerships with design influencers to drive traffic to our upgraded e-commerce platform and convert visitors into loyal customers.