Our scale-up non-profit is seeking to optimize its e-commerce platform to enhance merchandising efforts and increase donations through product sales. As part of our mission to support various charitable causes, we need a robust and personalized online store that not only attracts donors but also engages them with curated product offerings. This project will leverage headless commerce and personalization technologies to ensure seamless user experience and boost conversion rates.
Supporters who are interested in purchasing merchandise to support charitable causes, with a focus on individuals who engage with non-profit activities and campaigns online.
Our current e-commerce platform is not optimized to handle the growing demand and diversity of our merchandise, leading to lost sales opportunities and a lack of engagement with our supporters.
Our target audience is willing to pay for merchandise as it directly supports their commitment to charitable causes, providing them with a sense of contribution and affiliation with positive social impacts.
Without optimizing our e-commerce platform, we risk losing potential revenue, missing out on engaging new donors, and failing to adequately support our charitable initiatives.
Currently, we use a basic e-commerce setup without advanced personalization or social commerce features, limiting our ability to compete with other non-profits with more sophisticated platforms.
Our unique proposition lies in offering merchandise that directly funds charitable activities, combined with a personalized shopping experience that resonates with the values and interests of our supporters.
We plan to leverage social media marketing, email campaigns, and influencer partnerships to drive traffic to our platform, while offering exclusive merchandise collections to incentivize purchases.