Our rapidly growing adventure and outdoor tourism company is seeking a skilled freelancer to enhance our existing e-commerce platform to support a new subscription-based model for outdoor gear. This project will focus on integrating advanced personalization features and leveraging headless commerce technologies to improve user experience, engagement, and conversion rates.
Outdoor enthusiasts seeking convenient and personalized access to high-quality adventure gear and apparel.
Our current e-commerce platform lacks the advanced features necessary to support a subscription-based model and meet growing customer demand for personalized and immersive shopping experiences.
The target audience is ready to pay for solutions that offer convenience, personalization, and the latest in adventure gear due to increased consumer spending in the outdoor sector and growing interest in subscription services.
Failure to address these needs could result in lost revenue, reduced market share, and an inability to compete with more agile and technologically advanced competitors.
Current alternatives include traditional purchase models and competitors offering basic subscription services without personalization or AR features, limiting customer engagement.
Our unique selling proposition lies in offering a fully personalized and immersive shopping experience, combining advanced personalization with AR try-on capabilities and a flexible subscription model.
Our go-to-market strategy involves digital marketing campaigns targeting adventure enthusiasts, partnerships with popular outdoor influencers, and leveraging social commerce to drive engagement and subscriptions.