A growing non-profit organization is seeking to develop an e-commerce platform to sell branded merchandise and increase donor engagement. By leveraging modern e-commerce technologies, the organization aims to create a seamless shopping experience that not only drives sales but also enhances brand visibility and supporter loyalty.
Current and potential donors, environmentally-conscious consumers, and social media followers interested in supporting conservation efforts through the purchase of branded merchandise.
The organization lacks a modern e-commerce platform to effectively sell merchandise and engage with supporters online, limiting its ability to generate additional revenue and increase donor loyalty.
Environmental conservation is a high-priority issue for many consumers, who are willing to support causes they care about. The platform will provide a competitive advantage by offering a convenient, engaging purchasing experience that aligns with consumer values.
Failure to establish an e-commerce presence will result in missed opportunities for revenue generation, reduced donor engagement, and a competitive disadvantage in the non-profit sector.
Currently, the organization relies on occasional fundraising events and limited online campaigns, which lack the consistency and reach of a dedicated e-commerce platform.
The platform will uniquely integrate personalized shopping experiences with social commerce, allowing supporters to engage with the brand across various channels while supporting a cause they care about.
The organization will leverage its existing donor base and social media presence to promote the new e-commerce platform, using targeted campaigns and influencer partnerships to reach an environmentally-conscious audience.