Our enterprise insurance company seeks to develop a cutting-edge client portal using modern web technologies to enhance customer experience and streamline service delivery. This project aims to leverage Progressive Web Apps (PWAs) and micro-frontends to create a dynamic, user-friendly interface that supports real-time interactions and personalized services for our clients.
Our primary target audience includes current and prospective policyholders who are tech-savvy and demand high levels of convenience and personalization in their interactions with insurance providers.
The current customer portal lacks the sophistication and interactivity that modern users expect, leading to decreased engagement and customer satisfaction. Enhancing this portal is critical to retaining clients and attracting new business.
The insurance industry is under regulatory pressure to improve transparency and user accessibility, driving the willingness to invest in advanced digital solutions that enhance customer engagement and compliance.
Failure to upgrade the client portal could result in lost revenue due to client attrition, increased complaints, and potential non-compliance with emerging digital standards.
Current alternatives include traditional web portals with limited functionality and third-party solutions, which often lack the customization and integration capabilities needed for seamless customer experience.
Our project stands out by using the latest web technologies to deliver a highly interactive, personalized, and real-time insurance management experience, tailored specifically to our clients' needs.
Our go-to-market strategy will involve leveraging existing client relationships, launching targeted marketing campaigns, and highlighting enhanced user experience and personalized service features to attract new customers.