Our SME is seeking to develop an e-commerce platform specifically tailored for professionals in the urban planning industry. The platform will offer a variety of urban planning supplies, tools, and resources, providing a one-stop shop for architects, city planners, and construction firms. This project aims to address the current gap in the market by offering specialized products with seamless purchasing experiences and personalized customer journeys.
Urban planners, architects, and construction firms seeking specialized tools and resources for planning and development projects.
Urban planners and architects often struggle to find specialized tools and resources in a centralized location, leading to inefficiency and higher operational costs.
The target audience is ready to pay for solutions due to the potential for significant operational efficiencies and the competitive advantage gained from accessing a dedicated platform for their specific needs.
Failure to provide an effective e-commerce solution could result in continued inefficiencies and higher costs for urban planning professionals, as well as missed revenue opportunities for our SME.
Currently, urban planning professionals rely on generic e-commerce platforms or multiple niche suppliers, leading to fragmented purchasing experiences and potential delays.
Our platform will be the only e-commerce site dedicated solely to urban planning professionals, offering a curated selection of products and an AR try-on feature for unparalleled product visualization.
Our go-to-market strategy will focus on digital marketing campaigns targeting professional networks, partnerships with industry associations, and leveraging social media to reach urban planning professionals.