Our scale-up luxury brand seeks a mobile development expert to create a cross-platform app that enhances the shopping experience through augmented reality (AR), artificial intelligence (AI), and IoT integrations. The app will showcase our high-end products, offering a virtual try-on feature and personalized recommendations to elevate customer engagement and drive sales.
Affluent consumers aged 25-45 who value exclusivity and personalized shopping experiences. Tech-savvy individuals who appreciate innovative solutions and seamless digital interactions.
The current online shopping experience lacks the personalized and tactile engagement that luxury consumers expect. This gap leads to reduced customer satisfaction and loyalty, impacting potential sales.
Our target audience is willing to pay for enhanced shopping experiences that offer convenience, exclusivity, and innovation, which are critical for maintaining their status and personal brand.
Failure to innovate in the digital space could result in lost market share to competitors who offer superior interactive and personalized shopping experiences.
Current alternatives include traditional e-commerce platforms and physical stores, which lack AR features and personalized digital interactions.
Combining AR, AI, and IoT in a luxury shopping app offers unmatched personalization and convenience, setting us apart from conventional online and physical retail experiences.
We plan to leverage social media influencers and targeted online marketing campaigns to attract affluent, tech-savvy consumers. Partnerships with luxury events and exhibitions will further enhance brand visibility and attract new customers.