Our SME in the Fashion & Beauty industry aims to enhance customer experience by developing a cutting-edge mobile app that integrates AI and AR for virtual fitting rooms. This app will allow users to try on outfits virtually, providing personalized fashion recommendations based on their preferences and body measurements.
Fashion-conscious consumers who frequently shop online and seek personalized and interactive shopping experiences.
Online shoppers often face challenges with determining the right fit and style when purchasing clothing, leading to dissatisfaction and high return rates.
Consumers are increasingly willing to pay for enhanced online shopping experiences that mimic in-store interactions, providing a competitive advantage and improving satisfaction metrics.
If this problem isn't addressed, the company risks losing market share to competitors who offer superior online shopping experiences, leading to lost revenue and increased return costs.
Current alternatives include static size guides and generic fit recommendations offered by many e-commerce platforms, which lack the personalized and interactive features of a virtual fitting room.
The app's unique selling proposition is its ability to combine AI and AR to provide a highly personalized and immersive virtual fitting experience, setting us apart from competitors who offer more traditional online shopping solutions.
Our go-to-market strategy will include a targeted digital marketing campaign, influencer partnerships in the fashion industry, and promotions through existing e-commerce channels to drive app downloads and engagement.