Our startup is seeking a talented mobile app developer to create an innovative platform for sustainable seafood sourcing. This app will leverage AI and IoT connectivity to provide real-time tracking of seafood supply chains, ensuring transparency and sustainability. The app will target both consumers and suppliers, offering features such as sustainability ratings, sourcing history, and virtual reality tours of aquaculture farms.
The app targets environmentally conscious consumers and seafood suppliers who are committed to maintaining sustainable practices. Consumers are interested in knowing the origin of their seafood and its environmental impact, while suppliers seek to showcase their sustainable practices.
Consumers and suppliers in the seafood industry lack a transparent and reliable method to verify the sustainability of seafood sources. This gap undermines consumer trust and hinders suppliers from effectively promoting their sustainable practices.
With increasing regulatory pressure and consumer demand for sustainability, the market is eager to adopt solutions that enhance transparency in seafood sourcing, providing a competitive edge and potentially increasing revenue for suppliers.
Failure to address this issue could lead to lost revenue for suppliers due to eroded consumer trust, as well as potential non-compliance with upcoming sustainability regulations, resulting in fines and operational disruptions.
Current alternatives include basic online directories with limited information and traditional supply chain management systems lacking real-time capabilities and consumer-focused features.
Our app differentiates itself by combining AI-powered sustainability assessments, real-time IoT tracking, and immersive AR/VR experiences, offering a comprehensive and engaging platform for transparency in seafood sourcing.
Our go-to-market strategy will involve partnerships with leading sustainable seafood certification bodies, targeted digital marketing campaigns, and collaborations with environmental NGOs to reach both suppliers and eco-aware consumers.