A startup in the Advertising & Marketing industry is seeking to develop a cross-platform mobile application that leverages AI and AR technology to enhance user engagement with real-time advertisements. The app will enable brands to create immersive ad experiences that can be accessed via mobile devices, allowing users to interact with products in an innovative way.
Brands and advertisers looking to innovate and engage consumers via mobile platforms, tech-savvy consumers who enjoy interactive content
Traditional advertisements often fail to capture attention in an oversaturated market. There is a critical need for more engaging and immersive ad experiences to enhance consumer interaction and brand loyalty.
Brands are actively seeking innovative solutions to differentiate themselves in a competitive market, and are willing to invest in technology that enhances consumer engagement and provides a measurable increase in campaign effectiveness.
If this problem isn't solved, brands risk losing consumer interest, leading to decreased engagement and lower return on ad spend, ultimately affecting brand visibility and market share.
Current alternatives include basic digital ads, social media promotions, and static AR experiences, but these do not leverage the full potential of AI and AR for real-time engagement, lacking the depth and interactivity consumers now expect.
Our app's unique selling proposition is its combination of AI-driven insights and AR technology to deliver a personalized, engaging ad experience that adapts to users in real-time, providing a competitive edge over traditional advertising methods.
Our go-to-market strategy involves partnerships with major brands for pilot campaigns, leveraging social media influencers for promotion, and a focus on digital marketing to attract tech-savvy users interested in innovative ad experiences.