Our SME civil engineering firm is seeking to develop a specialized e-commerce platform to streamline the procurement of essential engineering materials and tools. The platform will focus on offering a wide range of products with features like personalization and subscription models to enhance user experience and retention.
Our target users are civil engineering firms and contractors seeking efficient, reliable sources for materials and tools. They prioritize ease of procurement and the ability to access a wide range of products tailored to their specific project needs.
The current procurement process for civil engineering supplies is often cumbersome and inefficient, with limited options for personalization or automation. This challenge hinders operational efficiency and can lead to project delays.
Our target audience is motivated to invest in efficient e-commerce solutions due to the cost savings and operational efficiencies they provide. With increasing competition and the need for timely project delivery, firms are eager to adopt new technologies that streamline procurement.
If this problem is not addressed, engineering firms may face continued inefficiencies, leading to project delays, increased costs, and potential loss of competitive edge in bidding for projects.
Currently, firms rely on traditional procurement methods or generic e-commerce platforms that do not cater specifically to their needs. These alternatives lack the customization and efficiency that our specialized platform aims to offer.
Our platform's unique selling proposition lies in its dedicated focus on civil engineering, offering tailored solutions like AR try-on and subscription models that are not commonly found in generic e-commerce platforms.
Our go-to-market strategy will involve targeted digital marketing campaigns, partnerships with industry associations, and leveraging social commerce to engage with potential customers. Additionally, we will offer introductory promotions and incentives to drive early adoption.