Our SME seeks to develop an innovative social commerce platform tailored for influencer-driven e-commerce. This platform will integrate seamlessly with existing social media channels, enabling influencers to create personalized online stores directly from their profiles. By leveraging headless commerce architecture, we aim to offer a flexible, scalable solution with personalization features and AR try-on capabilities.
Influencers and their followers, primarily on Instagram and TikTok, interested in fashion, beauty, and lifestyle products.
Influencers currently lack dedicated platforms for seamlessly integrating e-commerce into their social media presence, limiting their ability to effectively monetize their influence.
Influencers are increasingly seeking ways to directly monetize their audiences due to market pressures and the high potential for revenue generation in the rapidly expanding influencer marketing sector.
Without a streamlined social commerce solution, influencers may face lost revenue opportunities and decreased competitiveness against those leveraging direct sales integrations.
Current alternatives include using third-party e-commerce platforms without native social media integration or relying on manual redirection to external websites, which can disrupt the user experience.
The platform's seamless integration with social media channels and emphasis on personalization and AR try-on capabilities offers a unique and engaging shopping experience not currently offered by competitors.
We will leverage strategic partnerships with top influencers to demonstrate the platform's capabilities, alongside targeted marketing campaigns on social media to attract a broader base of influencers and brands.