Our SME ride-sharing company is looking to enhance user engagement and improve the accessibility of our services through a newly developed Progressive Web Application (PWA). The project will focus on delivering a seamless user experience, utilizing the latest web technologies like React, Next.js, and GraphQL, to ensure quick loading times and offline capabilities. This initiative aims to bridge the gap between traditional mobile applications and web platforms, facilitating easy interaction for users on various devices.
Commuters and urban residents seeking cost-effective, reliable, and flexible transportation solutions across multiple devices.
Our current platform lacks the flexibility and performance optimization needed to serve users who prefer web-based interactions. As our customer base grows, the demand for a more accessible and efficient service has become critical.
The market is ready to pay for these solutions due to increasing competition, the need for improved user engagement, and the potential for cost savings in user acquisition and retention.
If not addressed, we risk losing market share to competitors with more accessible and user-friendly platforms, potentially leading to decreased revenue and customer dissatisfaction.
Current alternatives include native mobile applications, which require significant device storage and frequent updates, potentially limiting user adoption.
Our PWA will offer fast, offline-capable service delivery with the flexibility of web access, providing users with a native app-like experience without the associated limitations.
Our go-to-market strategy includes leveraging online marketing, partnership with urban mobility initiatives, and strategic collaborations to enhance visibility and attract new users.