Our SME, an emerging player in the artisan coffee subscription market, seeks a Web Development expert to design and build a Progressive Web Application (PWA). The goal is to enhance user experience and streamline our subscription management process. By leveraging modern technologies such as React and GraphQL, this project aims to increase customer engagement and retention.
Our target audience includes coffee enthusiasts, ranging from casual drinkers to connoisseurs, who value unique and high-quality coffee experiences delivered to their doorsteps. This group is tech-savvy and appreciates convenient, personalized shopping experiences.
The current website lacks the interactive and user-friendly experience needed to attract and retain customers in the competitive artisan coffee market. Without these enhancements, our ability to expand and increase subscription rates is limited.
Our target audience is willing to pay for a premium service due to the high value placed on artisanal and curated coffee experiences. An engaging and seamless digital platform offers them convenience and personalization, which are critical factors in their purchasing decisions.
Failure to develop an engaging PWA could result in missed revenue opportunities, reduced customer loyalty, and a weakened market position against competitors offering superior digital experiences.
Currently, alternatives include traditional websites and third-party subscription platforms, which lack personalized user experiences and often incur higher fees, making them less appealing to our audience.
Our unique selling proposition lies in offering a highly personalized and immersive digital experience that combines artisanal coffee expertise with cutting-edge web technologies, setting us apart from generic subscription services.
We plan to leverage digital marketing strategies, including social media campaigns, influencer partnerships, and content marketing, to attract new users. Additionally, SEO and SEM will play key roles in driving traffic to the PWA, while referral programs and customer testimonials will help retain and expand our customer base.