Our company, a budding SME in the Social Media & Influencer industry, is looking to develop a Progressive Web App (PWA) that provides comprehensive influencer engagement analytics. This platform will leverage cutting-edge web technologies to deliver real-time insights, helping brands and influencers optimize their marketing strategies.
Brands looking to collaborate with influencers and influencers aiming to track and enhance their social media presence.
Current analytics tools are fragmented and do not provide a unified platform for influencers and brands to access engagement metrics across multiple social platforms.
Brands and influencers are willing to invest in tools that offer a competitive advantage through deeper insights and better engagement strategies.
Without a unified analytics platform, brands and influencers risk losing competitive edge, leading to inefficient marketing strategies and reduced engagement.
Existing analytics platforms are either too generic or focused on single social media platforms, lacking the comprehensive overview needed by influencers and brands.
Our PWA offers a seamless, real-time analytics platform combining data from various social media platforms, enhanced by cutting-edge web technologies, ensuring superior performance and usability.
We plan to leverage digital marketing campaigns targeting influencers and brands, alongside partnerships with social media agencies to drive adoption and showcase the unique benefits of our platform.