Our SME is seeking an experienced team to develop a cutting-edge mobile application for our niche e-commerce platform. We aim to enhance customer engagement through personalization and seamless shopping interfaces, leveraging the latest technology trends like headless commerce and AR try-on features. This project will unlock new revenue streams and strengthen our market position.
Tech-savvy consumers in the 18-35 age range who appreciate unique, handcrafted e-commerce products and expect a seamless, personalized mobile shopping experience.
The current e-commerce platform lacks mobile engagement and personalization, resulting in reduced customer retention and lower conversion rates. Addressing this gap is critical for enhancing user experience and driving sales.
The target market values unique products and is willing to pay for superior shopping experiences that offer personalization and convenience, driven by trends in social commerce and competitive differentiation.
If not addressed, the company risks losing market share to competitors who offer advanced mobile shopping experiences, leading to a decline in sales and brand relevance.
Current alternatives include standard web-based e-commerce experiences without the depth of personalization or AR capabilities, which fail to meet the evolving expectations of today's mobile-first consumers.
Our app will provide an unparalleled blend of handcrafted product discovery and personalized shopping experience, enhanced by AR try-ons and robust backend flexibility through headless commerce.
We will leverage social media marketing and influencer partnerships to reach our tech-savvy target market, alongside strategic partnerships with lifestyle brands for cross-promotion and customer acquisition.