Our SME aims to launch a cutting-edge e-commerce platform in the Health Technology sector, focusing on personalization and subscription services. We are seeking a skilled development team to build a scalable solution utilizing headless commerce architecture. The platform will offer customers personalized health products through a seamless shopping experience, integrating AR try-on technology and social commerce features.
Health-conscious consumers looking for personalized product recommendations and convenient recurring purchases through subscription services. Typically aged 25-45, tech-savvy, and interested in maintaining a healthy lifestyle.
Consumers increasingly demand personalized health products that cater to their specific needs, but existing e-commerce platforms fail to deliver tailored solutions through an engaging user experience.
Health-conscious consumers are willing to pay for personalized solutions that enhance their lifestyle, driven by the pursuit of improved well-being, convenience, and the ability to access cutting-edge health products.
Failure to provide a personalized shopping experience can result in lost market share as consumers seek alternatives that meet their expectations for customization and convenience.
Current alternatives include generic e-commerce sites lacking personalization, subscription offerings, and engaging AR features, often resulting in lower customer satisfaction and retention.
The unique selling proposition of our platform lies in its advanced personalization capabilities, seamless subscription model, and engaging AR try-on technology, distinguishing it from traditional health product e-commerce sites.
Our go-to-market strategy includes leveraging social media influencers in the health sector, targeted digital marketing campaigns, and partnerships with health professionals to drive traffic and foster community engagement.