Our SME, specializing in bespoke apparel, is seeking a skilled software development team to create a headless e-commerce platform. The project involves integrating personalization features and social commerce capabilities, aimed at enhancing the customer shopping experience on a global scale.
Our target audience consists of fashion-forward consumers aged 18-45, who value customization and are highly active on social media platforms.
The current e-commerce platform lacks personalization and fails to engage customers through modern social commerce strategies, leading to high bounce rates and low conversion.
Customers are ready to pay for solutions that offer enhanced personalization, immediate social media integration, and seamless transaction processes due to the competitive advantage and improved shopping experience they provide.
Failing to address these issues will result in lost revenue, declining customer engagement, and a competitive disadvantage as peers adopt more advanced e-commerce technologies.
Current alternatives include basic e-commerce platforms with limited customization and no social integration, which do not meet the evolving demands of our tech-savvy consumers.
Our platform will uniquely combine real-time customization, AR try-on features, and influencer-driven social commerce, distinctly separating us from standard e-commerce solutions.
Our go-to-market strategy involves leveraging existing customer data to create personalized marketing campaigns, collaborating with influencers for wider reach, and utilizing SEO-optimized content to capture organic traffic.