Our SME streaming platform aims to enhance its revenue streams by launching a personalized e-commerce solution. We seek a freelance expert to build a seamless merchandise store integrated with our streaming service. The store will leverage personalization technologies and subscription models to offer products that resonate directly with our viewers' tastes and preferences.
Our target customers are current subscribers who are passionate about our streaming content and are likely to purchase related merchandise. They range from casual viewers to dedicated fans, primarily within the 18-35 age bracket.
Our current business model relies heavily on subscription revenue, which is susceptible to market fluctuations. To mitigate risk and capitalize on our brand's popularity, a personalized e-commerce platform is essential for increasing engagement and generating additional revenue.
Our audience is ready to pay for personalized and exclusive merchandise due to a growing trend in fandom culture and the desire for unique, branded products that reflect their personal interests. Offering exclusive merchandise through our platform provides a competitive advantage and aligns with market trends.
Failure to implement an e-commerce solution could result in lost revenue opportunities and reduced market engagement. Our competitors are expanding into merchandise, and not doing so could put us at a competitive disadvantage.
Current alternatives include generic merchandise sales on third-party platforms, which lack personalization and integration with our streaming content. Our competitors in the streaming space are increasingly adopting integrated e-commerce solutions to capture audience spending.
Our platform will offer a unique, personalized shopping experience by combining user viewing data with advanced personalization technology, creating a seamless synergy between content consumption and merchandise purchase.
Our go-to-market strategy will focus on leveraging existing subscriber data to target high-engagement viewers with personalized marketing campaigns. We will utilize social media advertising and influencer partnerships to increase visibility and drive traffic to the new platform.