Development of a Personalized E-commerce Platform with Integrated AR Try-On for Marketing Campaigns

As a forward-thinking advertising and marketing SME, we recognize the growing importance of personalized and immersive customer experiences in e-commerce. Our project aims to develop a sophisticated e-commerce platform that leverages headless commerce technology, ensuring flexibility and scalability. Key features will include personalized content delivery and an AR try-on capability, enabling customers to visualize products in real-time. The platform will be developed on a robust foundation such as Shopify Plus or Magento, with payment integrations like Stripe and PayPal for secure transactions. Advanced search functionality will be implemented using Algolia, while Contentful will manage our content dynamically. This platform is intended to not only drive engagement through innovative AR experiences but also to provide deeper insights into customer behavior, enabling more targeted marketing campaigns. This project is essential for maintaining competitive advantage as personalization and AR technology continue to shape consumer expectations.