Our scale-up Higher Education company seeks to revolutionize the way students and alumni engage with our university merchandise. We aim to develop a personalized e-commerce platform that integrates the latest trends in headless commerce and social shopping experiences. This platform will serve as a one-stop shop for university-branded apparel, accessories, and educational materials, fostering a deeper connection with our institution.
Our target audience includes current students, alumni, university staff, and prospective students who are looking to purchase university-branded merchandise and educational materials.
Our current method of selling university merchandise is outdated, lacking personalization and modern e-commerce functionalities. This limits engagement and potential sales, especially in an increasingly digital-first world.
The target audience is ready to pay for a modernized shopping experience due to the personalization and convenience offered, as well as the added emotional and community value of university-branded products.
Failing to update our e-commerce platform could result in lost revenue opportunities, diminished brand engagement, and a competitive disadvantage compared to other institutions with more modernized offerings.
Currently, university merchandise is sold through outdated physical stores and a basic online store that lacks advanced features. Competitors have begun adopting personalized, tech-driven solutions to drive sales.
Our platform will stand out by offering a cutting-edge, personalized shopping experience that leverages the latest technologies in headless commerce and AR try-ons, setting a new standard in higher education e-commerce.
Our marketing strategy will include targeted digital campaigns on social media, collaborations with student influencers, and email marketing to engage our existing database of students and alumni.