We are looking to create a tailored e-commerce platform to sell podcast-related merchandise, leveraging modern e-commerce technologies. Our goal is to enhance customer engagement through personalization and explore subscription-based models to increase revenue streams. This project aims to build a seamless shopping experience integrating social commerce and AR features.
Podcast listeners and fans interested in purchasing merchandise and exclusive content related to their favorite shows.
Our current e-commerce setup lacks personalization, leading to low customer engagement and sales conversion rates. We are missing out on potential recurring revenue streams without a subscription model.
The target audience is ready to pay for solutions that offer exclusive podcast content and unique merchandise as it enhances their overall listening experience and provides a sense of community.
If this problem isn't addressed, our company risks losing revenue from missed sales opportunities, and failing to capitalize on the growing trend of subscription-based commerce in the podcast industry.
Current alternatives are generic e-commerce platforms without personalization and subscription capabilities, limiting customer engagement and retention compared to competitors who offer tailored experiences.
Our platform will differentiate by combining cutting-edge personalization, AR features, and a unique subscription model, providing a comprehensive and engaging shopping experience for podcast fans.
We will employ social media marketing, collaborations with influencers and podcast hosts, and targeted advertising to attract and convert our target audience, leveraging their existing affinity for podcast content.