Our SME specializes in producing healthy and innovative snack options and is looking to expand its reach by launching a personalized e-commerce platform. By utilizing cutting-edge technology trends like headless commerce and personalization, we aim to enhance customer experience and boost our subscription service. The platform will integrate seamlessly with social commerce channels and provide an AR try-on feature to allow customers to visualize products. The project aligns with our goal of reaching health-conscious individuals seeking convenient snack solutions.
Health-conscious individuals aged 18-45 who seek convenient and nutritious snack options, and are active on social media platforms.
Our current sales channels are limited and do not fully leverage the power of e-commerce trends like personalization and subscription models, which are critical for increasing customer engagement and retention.
With the growing demand for healthy and personalized food options, consumers are willing to pay a premium for convenience and tailored experiences. The subscription model offers recurring revenue and enhances customer loyalty.
Failing to adapt to new e-commerce trends could result in stagnated sales growth, diminished brand presence online, and loss of competitive advantage in the rapidly evolving food processing market.
Current alternatives involve manual sales through physical retail stores and traditional e-commerce platforms without advanced technology features, which limits growth potential and customer engagement.
Our platform's unique blend of personalization, subscription service, and AR technology differentiates us by offering customers a tailored and engaging shopping experience, aligning with their health goals.
We plan to leverage digital marketing strategies, influencer partnerships, and social media advertising to attract and retain our target audience. Our focus will be on building brand awareness and driving online traffic to our new platform.