Our charity organization is seeking an innovative e-commerce solution to enhance our fundraising efforts by selling branded merchandise. The goal is to build a personalized e-commerce platform that encourages donations through product purchases, leveraging modern commerce technologies to increase engagement and streamline the buying experience.
Individuals aged 25-45 interested in supporting charitable causes through purchasing merchandise, including existing donors seeking new engagement channels.
Currently, our donation channels are limited, and we lack a modern e-commerce solution to engage supporters through merchandise sales. This limits our potential fundraising efforts and donor engagement.
There is a growing trend of donors willing to support causes through purchases, driven by the need for more engaging and interactive donation processes. Our target audience is motivated by the tangible connection between their purchase and the impact on social causes.
Failure to develop this platform could result in missed opportunities for revenue diversification and diminished donor engagement, potentially impacting our charity's ability to fund its programs effectively.
Existing alternatives include basic online donation pages without the engaging commerce experience, which lack the personalization and interactive capabilities of a modern e-commerce platform.
Our platform will uniquely combine charitable giving with e-commerce, offering personalized experiences and subscription models that provide ongoing support to causes, thus fostering a deeper connection with donors.
Our marketing strategy will focus on leveraging social media and influencer partnerships to reach our target audience, along with email campaigns and SEO to drive traffic to the new platform.