Our startup is looking to develop an e-commerce platform that caters specifically to the civil engineering industry. The platform will offer a wide range of supplies and materials, integrating advanced features like personalization, subscription models, and AR try-on for product visualization. This project aims to streamline procurement processes and enhance customer experience in a traditionally offline market.
Civil engineering firms, construction companies, and individual contractors seeking efficient procurement solutions for project supplies.
The procurement process for civil engineering supplies is often cumbersome and time-consuming, leading to project delays and increased costs. There is a critical need to modernize this process with an efficient e-commerce solution.
Civil engineering firms are pressured to reduce project lead times and costs while maintaining quality. They are ready to invest in solutions that streamline procurement and offer cost savings, providing them with a competitive edge.
If this problem isn't solved, firms will continue facing inefficiencies, increased project costs, and prolonged timelines, resulting in potential loss of business and a competitive disadvantage.
Currently, most procurement is handled through traditional suppliers without digital solutions, which limits efficiency and transparency. Existing digital platforms do not cater specifically to the unique needs of the civil engineering sector.
Our platform uniquely combines industry-specific supply offerings with innovative technology like AR try-on, personalized shopping experiences, and subscription services, which are not widely available in the current marketplace.
We will implement a targeted marketing strategy focusing on digital channels such as LinkedIn and industry-specific forums, combined with partnerships with civil engineering associations to reach potential customers directly.