Our growing insurance firm seeks to develop a cutting-edge client portal that enhances user experience and engagement. The project involves building a Progressive Web Application (PWA) that offers seamless access to policy details, claims processing, and customer support. The platform will leverage modern web technologies to ensure high performance and scalability, catering to our tech-savvy customers who demand efficient digital services.
Tech-savvy insurance policyholders seeking efficient digital solutions for managing their insurance needs conveniently and securely online.
Our current digital offerings are outdated and do not meet the expectations of modern customers who demand seamless online experiences. This gap in service is critical to address as it affects customer satisfaction and retention.
There is a strong market willingness to pay due to regulatory pressures for digital transformation, the competitive advantage of offering superior customer experiences, and potential revenue impacts from increased customer retention.
If the problem isn't solved, we risk losing clients to more digitally advanced competitors, face potential compliance issues, and suffer from reduced customer satisfaction and retention rates.
Currently, alternatives are limited to traditional call center interactions and a basic online portal with restricted functionalities, neither of which fully meet customer expectations.
Our solution will offer a unique combination of modern web capabilities, including PWA features, interactive visualizations, and video support, setting us apart from competitors with traditional web offerings.
Our go-to-market strategy will include targeted digital marketing campaigns, partnerships with tech influencers in the insurance space, and leveraging existing customer networks through referral incentives to drive portal adoption.