We are a health-tech startup seeking an experienced mobile app developer to build a cross-platform application that leverages AR and AI-powered features to enhance user wellness routines. Our aim is to create a seamless experience available on both iOS and Android, focusing on personalized health metrics and immersive AR-guided workouts.
Our target users are health-conscious individuals aged 18-45, tech-savvy and looking for innovative ways to manage their wellness routines. They value personalized experiences and are early adopters of technology in health management.
Current wellness apps lack the integration of AR for immersive experiences and AI for personalized health recommendations, which limits user engagement and effectiveness in achieving health goals.
There is a growing demand for personalized health management tools bolstered by regulatory pressures on preventive health and a market shift towards digital health solutions, making users ready to invest in advanced applications.
Failure to address this need may result in a missed opportunity to capture a share of the rapidly growing digital health market, leading to potential revenue losses and a competitive disadvantage.
Existing apps provide basic health tracking but lack the immersive and personalized experiences that tech-driven users seek, especially with AR and AI enhancements.
Our app uniquely combines AR capabilities with AI-driven insights to offer a truly personalized and engaging health management experience, setting us apart from traditional health apps.
Our go-to-market strategy includes partnerships with fitness influencers and leveraging social media campaigns to reach health enthusiasts, alongside targeted advertising on platforms frequented by our target audience.