Our scale-up company in the Hardware & Electronics industry seeks an expert to develop a headless e-commerce platform. The project focuses on integrating AR technology for product try-ons and enhancing user personalization. We aim to leverage headless commerce architecture for a seamless shopping experience, increasing customer engagement through social commerce features and subscription model options.
Our target audience comprises tech-savvy consumers interested in purchasing the latest hardware and electronics online, particularly those who appreciate advanced browsing experiences like AR try-ons.
In the competitive e-commerce landscape, customers demand engaging, personalized experiences. Traditional platforms often fail to provide the interactivity and customization users expect, leading to reduced conversion rates.
Consumers are increasingly willing to pay for e-commerce solutions that offer convenience and enhanced experiences, driven by the expectation of cutting-edge technology such as AR and personalized recommendations.
Failure to address these evolving customer expectations could result in lost sales to more innovative competitors, reduced market share, and potential damage to the brand's reputation.
Current alternatives include traditional e-commerce platforms lacking AR capabilities and personalized features. Competitors are gradually integrating these technologies, making it imperative for us to keep pace.
Our unique proposition lies in the combination of headless architecture with AR technology and social commerce, offering a next-level shopping experience that not only attracts but retains customers.
We will focus on digital marketing strategies, leveraging social media channels and influencer partnerships to showcase the platform's innovative features, driving traffic, and converting users through engaging content and trial opportunities.