Our SME social enterprise is dedicated to transforming the fashion industry by offering sustainable and ethically produced clothing. To enhance our digital presence, we're seeking an experienced e-commerce developer to build a headless commerce platform. This platform will focus on personalized shopping experiences and integrate AR try-on features, enabling customers to engage interactively while promoting our sustainable mission.
Eco-conscious consumers who value sustainability and ethical production in fashion, primarily millennials and Gen Z with a strong online purchasing preference.
The fashion industry is one of the largest contributors to environmental waste. Consumers are increasingly seeking sustainable options, yet there's a gap in platforms that offer personalized, engaging, and ethical shopping experiences.
Consumers are driven by a strong demand for sustainability and ethical choices, which offers a competitive advantage in the market. They are willing to pay a premium for products that align with their values and contribute to positive social impact.
Failing to develop this platform could result in lost opportunities to capture a growing market segment focused on sustainability, leading to competitive disadvantage and stagnation in market share.
Current market alternatives include traditional e-commerce sites without sustainable focus. Competitors are beginning to explore personalization and AR, but few have integrated these with a strong sustainability narrative.
Our key differentiators are a robust sustainability focus, personalized shopping experiences through cutting-edge technology like AR, and a compelling narrative that resonates with the values of eco-conscious consumers.
Our go-to-market strategy involves leveraging social media influencers who advocate for sustainable fashion, and using targeted digital marketing campaigns to reach eco-conscious consumers. We plan to engage our audience through interactive content and personalized recommendations.