Our charity organization is looking to develop a Progressive Web Application (PWA) to enhance engagement with our donors and streamline our fundraising efforts. The project involves creating a dynamic, responsive, and interactive web application that integrates with our existing systems and provides a seamless user experience across all devices. The platform will feature personalized donor dashboards, real-time fundraising updates, and a secure donation process. By leveraging modern web development technologies, we aim to improve donor retention and attract new contributions.
The target audience includes current and potential donors, ranging from individual philanthropists to corporate sponsors who are interested in supporting causes related to education, healthcare, and poverty alleviation.
Our current web platform fails to engage donors effectively, resulting in diminished donor retention and limited fundraising success. It's crucial to revamp our digital outreach to stay competitive and meet our financial goals.
Donors are willing to pay for solutions that offer convenience, transparency, and engagement. The PWA will provide these benefits, encouraging higher donation amounts and frequency.
Failure to solve this issue will result in continued donor attrition, decreased fundraising capabilities, and potential loss of competitive edge in securing funds for vital programs.
Currently, donors can only use our outdated website or manual paper processes for engagement, which limits interaction and personalization. Competitors are increasingly using digital platforms to attract and retain donors.
Our PWA will uniquely offer personalized donor experiences and real-time interaction capabilities, which are not commonly found in other fundraising platforms. This will set us apart in the competitive charity landscape.
Our go-to-market strategy involves leveraging social media campaigns, partnerships with other non-profits, and targeted outreach to existing donor bases to promote the new platform. We will also host virtual launch events to demonstrate the PWA’s features and benefits to prospective users.