Our scale-up laboratory supply company is seeking experienced e-commerce developers to create a state-of-the-art online platform that integrates the latest in headless commerce technology. By leveraging personalization, subscription models, and social commerce, this platform aims to enhance customer engagement and streamline the purchasing process for lab technicians and researchers. The platform will be built on Shopify Plus or Magento, incorporating advanced search functionalities and secure payment gateways.
Lab technicians, researchers, procurement officers in academic, corporate, and government laboratory settings.
Our current e-commerce platform lacks the flexibility and capabilities necessary to meet the evolving needs of our tech-savvy customers, leading to lost sales opportunities and diminished customer satisfaction.
The target audience is ready to pay for solutions due to the need for efficient procurement processes, ensuring compliance with research deadlines and budgets.
Failure to update the e-commerce platform could result in lost revenue, customer attrition, and a competitive disadvantage in the lab supply industry.
Competitors offer basic online ordering systems, but lack the integrated features of personalization, subscriptions, and social commerce, providing an opportunity to differentiate.
Our platform will uniquely combine advanced commerce technologies with a focus on user experience and community engagement, positioning us as a leader in laboratory e-commerce innovation.
Our strategy involves leveraging digital marketing, SEO, and partnerships with research institutions to drive traffic to our new platform, alongside direct engagement through social media and email campaigns.