Our SME insurance company is seeking a skilled mobile app developer to build a cross-platform insurance wellness application that integrates AI-powered health features. The app aims to engage our customers by offering personalized wellness insights and insurance solutions, thereby enhancing customer experience and loyalty.
Our target users are policyholders aged 25-55 who are tech-savvy and health-conscious. They are primarily interested in managing their insurance policies conveniently while receiving personalized health and wellness advice.
The insurance industry is facing challenges in customer retention and engagement due to lack of personalized services. By providing a comprehensive wellness app, we aim to increase customer loyalty and reduce claim frequency by promoting healthier lifestyles.
Customers are increasingly willing to pay for insurance products that offer additional health benefits, driven by the growing trend of personalized wellness solutions and the competitive advantage they provide.
Failure to innovate and offer personalized services could result in lost revenue and market share as competitors adopt similar technologies to attract tech-savvy customers.
Current alternatives include traditional insurance portals that lack personalized engagement features. Competitors are beginning to implement basic fitness tracking integrations but have not yet fully embraced AR and AI technology.
Our app's unique selling proposition lies in its seamless integration of AR for virtual assistance and IoT connectivity for real-time health monitoring, coupled with AI-driven personalized wellness insights.
We plan to implement a digital marketing campaign targeting social media platforms and health-related forums. Collaborations with fitness influencers and partnerships with wearable device manufacturers will be leveraged to boost app downloads and user engagement.