Development of a Cross-Platform AR-Driven Engagement App for Targeted Marketing Campaigns

In the ever-evolving marketing landscape, offering interactive and personalized experiences has proven critical in capturing the attention of tech-savvy consumers. We are a rapidly growing marketing and advertising services company looking to develop a pioneering mobile application that utilizes Augmented Reality (AR) to create immersive marketing campaigns. The app will be built using React Native or Flutter to ensure seamless cross-platform functionality, enabling marketers to deploy AR campaigns that capture user interactions through AI-powered analytics. Our goal is to enhance customer engagement by allowing users to interact with AR-enhanced products and promotional materials, which will trigger personalized marketing messages and offers. The app should integrate with existing CRM systems through Firebase for data management, and utilize ARKit and Core ML for AR and AI functionalities, respectively. This innovative approach is expected to significantly boost user engagement metrics and conversion rates, offering a modern solution to traditional advertising challenges.