Our enterprise is seeking an innovative solution to streamline the online sales of civil engineering products. The project aims to create a robust e-commerce platform that enhances customer experience with personalized recommendations, easy-to-navigate catalogs, and seamless transaction processes. This platform will capitalize on modern technologies like AR try-on for site equipment and headless commerce architecture to improve scalability and performance.
Civil engineering companies, contractors, and individual engineers looking for reliable products and solutions online
The current lack of a dedicated e-commerce platform for civil engineering products limits market reach and customer engagement, leading to missed opportunities in sales and growth.
The target audience is ready to pay for innovative solutions due to the potential for cost savings, improved purchasing efficiency, and a seamless user experience that enhances project timelines and outcomes.
Failure to implement this e-commerce platform could result in significant lost revenue, decreased market share, and a competitive disadvantage as more buyers shift towards digital purchasing channels.
Currently, customers rely on traditional purchasing methods like phone orders or catalogs, which are less efficient and lack the conveniences of modern online shopping. Competitors are beginning to explore digital channels, but few offer a comprehensive, industry-specific solution.
Our platform’s unique ability to offer AR product interactions, coupled with AI-driven personalization and a seamless user experience, sets it apart from general e-commerce solutions.
We will employ a multi-channel marketing strategy, leveraging social media, industry partnerships, and targeted advertising to drive platform awareness and adoption among civil engineering professionals and organizations.