Our government agency is seeking a skilled mobile app development team to create a cross-platform citizen engagement app. The app will feature augmented reality (AR) capabilities to enhance public interaction with historical sites and local government initiatives. The project aims to foster community involvement and streamline communication between citizens and government departments.
Citizens of the regional government, including tourists interested in local history, and government officials seeking streamlined communication channels
Current communication channels between citizens and the government are fragmented and inefficient, leading to low civic engagement and dissatisfaction with public services.
Government agencies are incentivized by regulatory pressure to improve citizen interaction and transparency, and this app provides a competitive edge in achieving those outcomes efficiently.
Failure to enhance citizen engagement may result in decreased public trust, reduced participation in community initiatives, and potential non-compliance with transparency regulations.
Existing alternatives include static websites and social media channels, which lack the interactive and engaging capabilities provided by a dedicated mobile application with AR features.
The app's unique combination of cross-platform accessibility, AR features, and AI-driven service efficiency sets it apart from traditional government communication tools, offering an unparalleled user experience.
The go-to-market strategy involves collaborating with local media for app launch coverage, leveraging social media campaigns targeting civic-minded audiences, and direct outreach through existing government communication channels.