Our scale-up company is looking to develop a Progressive Web App (PWA) to enhance online ordering and customer engagement for restaurants. This project aims to create a modern, scalable platform that leverages cutting-edge web technology to provide an exceptional user experience. The focus will be on integrating micro-frontends and serverless architecture to ensure high performance and scalability as our client base expands.
Our target users are restaurant owners and managers looking for a robust, scalable solution to enhance their online ordering capabilities and improve customer interaction.
Traditional online ordering systems are often limited in their scalability and customization capabilities, leading to poor customer experience and reduced engagement. This hampers the ability of restaurants to capitalize on the growing market for online food services.
Restaurants are keen to invest in solutions that provide a competitive advantage through improved customer engagement and operational efficiency. The regulatory shift towards digital ordering and competitive pressures make this investment timely and necessary.
If this problem isn't solved, restaurants risk losing out on significant revenue opportunities and face a competitive disadvantage as competitors adopt more advanced technology solutions.
Current alternatives are standalone online ordering platforms, which lack integration flexibility and scalability. These solutions often incur high costs for customization and expansion.
Our platform's unique selling proposition is its ability to offer a modular, scalable, and customizable solution that grows with the restaurant's needs and leverages the latest web technologies for superior performance.
We will employ a direct sales strategy targeting restaurant chains and independent establishments, supplemented by digital marketing campaigns to reach a broader audience. Partnerships with restaurant associations will further facilitate customer acquisition.