Our innovative Toys & Games scale-up company is seeking a skilled e-commerce expert to develop a personalized online shopping platform. The project focuses on integrating cutting-edge technologies, such as augmented reality (AR) try-on features, into our existing infrastructure to enhance user engagement and increase sales. By leveraging headless commerce and personalization strategies, we aim to create a seamless and interactive customer journey, catering to the needs of modern tech-savvy parents and their children.
Our target users are tech-savvy parents aged 25-45, who are interested in interactive and educational toys for their children, as well as children aged 3-12 who are the end-users of the products.
The current online shopping experience for toys lacks personalization and interactive features, resulting in low engagement and conversion rates. This project aims to address these issues by providing a more engaging and tailored shopping journey.
Parents in our target demographic are increasingly willing to pay for solutions that offer convenience, engagement, and personalization, as these features align with their digital shopping habits and busy lifestyles.
Failure to improve the online shopping experience could lead to decreased customer satisfaction, lost sales opportunities, and a competitive disadvantage in the rapidly evolving e-commerce market.
Current alternatives include generic e-commerce platforms without AR features or limited personalization, which do not fully meet the expectations of modern consumers seeking a more immersive shopping experience.
Our unique selling proposition is the integration of AR try-on features combined with a personalized shopping journey, setting us apart from competitors who have yet to adopt these advanced technologies.
Our go-to-market strategy includes a targeted digital marketing campaign, leveraging social media influencers in the parenting space, and utilizing search engine optimization to increase visibility among our target audience.